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About Us

Founded in 2000, Shanghai Realland Electrical Technology Co., Ltd. is a leading brand of high-end motors both at home and abroad and a specialized company integrating R&D, manufacturing, sales and service. 

REALLAND has been deeply rooted in the industry for a long time, relying on innovative technology, high quality, and fine management. So far, with annual sales of more than 300,000 units for various special motors, REALLAND has established a reputation for high performance and reliability in the industry and among customers.
Consciousness of innovation
'INNOVATION IN MOTORS' is deeply rooted in REALLAND.Through independent research and development, REALLAND creates revolutionary products that drive social and industrial change and progress, thereby realizing its value.

Core competencies
Advanced motor core technology, independent innovation in R&D and design, lean manufacturing, refined quality management, and enterprise system management are the core capabilities of REALLAND.

Product system
Decades of profound accumulation have led to the formation of two orientations in the REALLAND product system.
1. Self-developed motors: spindle motors, servo motors, high-speed motors, direct drive motors, electric spindles, traction motors for new energy vehicles, in-wheel drive motors, etc. 
2. Customized motors for leading international and domestic enterprises in various industries: high-precision high-speed motors/electric spindles for woodworking equipment, sealed water-cooled motors for semiconductor vacuum pumps, low-inertia permanent magnet synchronous servo motors for all-electric injection molding machines, as well as semiconductor cleaning equipment and semiconductor grinding equipment. We aim to become an important strategic partner of many renowned international brands. 

Looking forward to the future, REALLAND will always be innovative, diligent, and socially responsible. We will continue to provide high-performance and revolutionary products for industrial progress while dedicating ourselves to social development.

Company Culture

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Experience

Experience everything in life and work
Using things as a teacher and people as mirrors
Perception and perception, better practice.

Creation

Promote the positive progress of the planet, people and industry through deep study, new expansion and spiritual creation.

Growth

In the direction of truth, goodness, beauty, love, and humility
Pursuing unlimited upward growth,Becoming a Perfect Life.

R&D center

REALLAND's R&D Center is situated in Shanghai, with senior electrical engineering team proficient in electromagnetic, structural, process, manufacturing, testing, and specialized aircraft design technologies. The two founders of REALLAND are motor design experts with over 30 years of experience in electromagnetic principle analysis and motor design.

REALLAND has self-developed AMCAD motor electromagnetic design software and WINDINGCAD winding design software, ensuring high accuracy and high success rate in development. Additionally, it possesses advanced international simulation analysis software for mechanical structure design simulation, as well as a comprehensive range of motor test and verification equipment.
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Rigorous new product development process

PD: technical principle research breakthrough, principle prototype design, manufacturing, verification and testing 
ED: product design, mold design and manufacturing, and technology release 
PPP: three trial production processes, production release, including CP implementation, PM layout, and logistics plan implementation 

REALLAND has an independent TT (trial test) department with complete facilities. The TT department has independent material management, production management, and project management systems, as well as independent machining workshop, assembly workshop, and product laboratory.
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Development history of REALLAND

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